EMBA

Competition Strategy and Execution-Field Study

 

BiMBA’s EMBA program is a 2-year program for senior executives, which offers 11 Compulsory courses and 17 elective courses. Each academic year is divided into four modules. Each module lasts about 8 weeks during which 2 to 4 courses will be taught. The elective courses offered by BiMBA cover all the areas that the senior management personnel currently concern. Students can choose courses according to their own needs.

The pedagogical approach used is a combination of lecturing, class discussion, case analysis, and group study. The case method has been one of the most effective means of management education, providing students with opportunities to tackle real business problems. Completion of a thesis and thesis defense is required. After completing the study students will be conferred the EMBA degree of Peking University.

BiMBA will continuously launch innovative courses and adjust the current ones to keep In line with the dynamic development of the Chinese and global economy and the changes of the business environment.

 

 Curriculum Structure

 

Category

 

         

  

 1

Business English 

 2

 Managerial Economics

 3

 Business Statistics

 4

Fundamentals of Management 

 5

Marketing Management 

 6

 Accounting for Executives

 7

International Trade and Finance 

 8

Corporate Finance

 9

Operations Management

 10

Human Resources Management

 11

 Global Policy and Strategy

 Elective

 1

Socialist Economic Theory and Practice: Institution and Behavior: China’s Experience

 2

Socialist Economic Theory and Practice: China's Economic Development

 3

 Executive Communication: Presentation Skills

 4

Brand Management and Marketing Communication

 5

Technological Innovation Management

 6

Decision Making in Complex Organizations

 7

Managing Acquisitions for Strategic Success

 8

Law and Business 

 9

Self-Awareness and Global Leadership

 10

 Competition Strategy and Execution-Field Study

 11

Entrepreneurship

 12

 International Study Tour: Global Management

 13

Games and Strategies for Industrial Competition

 14

Leadership through International Field Studies, Observations and Reflections

 15

Information Economy and E-Marketing

 16

 Special Financial Topics: Valuation

 17

Macro-Economics

 

 

Time Schedule - a Day at BiMBA

Students meet every two weeks for a two-whole-day class on the weekend (Saturday & Sunday). Following is a typical time schedule for EMBA at BiMBA.

 

 

8:30 - 10:00

First Class

10:00 - 10:20

Coffee & Tea Break

10:20 - 12:00

Second Class

12:00 - 13:30

Lunch

13:30 - 15:30

Third Class

15:30 - 15:50

Coffee & Tea Break

15:50- 17:00

Fourth Class