About NSD
BiMBA’s EMBA program is a 2-year program for senior executives, which offers 11 Compulsory courses and 17 elective courses. Each academic year is divided into four modules. Each module lasts about 8 weeks during which 2 to 4 courses will be taught. The elective courses offered by BiMBA cover all the areas that the senior management personnel currently concern. Students can choose courses according to their own needs. Curriculum Structure
Category Courses Compulsory Courses 1 Business English 2 Managerial Economics 3 Business Statistics 4 Fundamentals of Management 5 Marketing Management 6 Accounting for Executives 7 International Trade and Finance 8 Corporate Finance 9 Operations Management 10 Human Resources Management 11 Global Policy and Strategy Elective 1 Socialist Economic Theory and Practice: Institution and Behavior: China’s Experience 2 Socialist Economic Theory and Practice: China's Economic Development 3 Executive Communication: Presentation Skills 4 Brand Management and Marketing Communication 5 Technological Innovation Management 6 Decision Making in Complex Organizations 7 Managing Acquisitions for Strategic Success 8 Law and Business 9 Self-Awareness and Global Leadership 10 Competition Strategy and Execution-Field Study 11 Entrepreneurship 12 International Study Tour: Global Management 13 Games and Strategies for Industrial Competition 14 Leadership through International Field Studies, Observations and Reflections 15 Information Economy and E-Marketing 16 Special Financial Topics: Valuation 17 Macro-Economics Time Schedule - a Day at BiMBA Students meet every two weeks for a two-whole-day class on the weekend (Saturday & Sunday). Following is a typical time schedule for EMBA at BiMBA.
First Class Coffee & Tea Break Second Class Lunch Third Class Coffee & Tea Break 15:50- 17:00 Fourth Class
The pedagogical approach used is a combination of lecturing, class discussion, case analysis, and group study. The case method has been one of the most effective means of management education, providing students with opportunities to tackle real business problems. Completion of a thesis and thesis defense is required. After completing the study students will be conferred the EMBA degree of Peking University.
BiMBA will continuously launch innovative courses and adjust the current ones to keep In line with the dynamic development of the Chinese and global economy and the changes of the business environment.
Courses
