Josep Franch. Ph.D. in Management Sciences, ESADE – Universitat Ramon Llull. Doctor Europeus, Universitat Ramon Llull. Licenciatura and MBA degrees in Business Administration, ESADE – Universitat Politècnica de Catalunya. International Teachers Program (ITP), IAE, Aix-en-Provence (France). Colloquiul for Participant Centered Learning (CPCL), Harvard Business School (USA). Associate Professor, Department of Marketing Management, and Director of MSc Programmes and CEMS MIM at ESADE. Resident researcher, IMD (Lausanne, Switzerland) 1996-1997. Professor of the University of San Diego (California) and of the University of Texas, Austin (University Extension Division). Visiting professor at IAE d’Aix-en-Provence, Université Paul Cézanne, Aix-Marseille III (France) and IEP (Instituto Empresarial Portuense), Porto (Portugal). Adjunct Faculty, Vienna University of Economics and Business Administration (Austria). Former Chair of the CEMS (Community of European Management Schools) Marketing Faculty Group. Current Chair of the International Business Track at the NACRA Annual Meeting. Marketing Consultant for various companies, including Novartis, Sony or Xerox. Prior marketing experience as manager at Fujifilm. Areas of interest: International Marketing, branding and e-Marketing Strategies.