Zhanguo Li

Adjunct Professor, Beijing International MBA at Peking University (BiMBA)

Professor of Marketing & International Business, School of Business Management, University of San Francisco (USF)

Dr. Li holds a DBA with Marketing Concentration and an MBA of Dual Concentration in Marketing & Finance from School of Management, Boston University. He also holds a Bachelor of English in Manufacturing Management, Harbin Institute of Technology (HIT), China.

Dr. Li received the Outstanding Research Award from the School of Business & Management, USF, in 1997, 1999 and 2004. He also received the Outstanding Teaching Award and Outstanding Services Award from the School of Business & Management, USF, in 1997 and 2003.  He used to teach in University of California, Berkeley.

Dr. Li’s academic interests lie in Relationship Marketing Channels of Distribution, Emerging Markets, Internet Marketing, Multicultural Marketing, Product Branding, Country-of-Origin Effects. He has published numerous articles in journals like Journal of Asia-Pacific Business, Journal of Business Research, Journal of International Consumer Marketing, etc.